Honda is aiming to charge up its product lineup with a new hybrid strategy as the automaker seeks to build its traction in the segment.
The details: The automaker unveiled the plans last week at the Honda Automotive Technology Workshop as part of its tech-centered product spotlight.
The plan involves development of a new platform for next-generation hybrid models—combining various technologies for higher body rigidity and lighter weight, as well as a more flexible architecture for parts.
A major focus is on hybrid-electric system technologies for new large-size hybrid Honda models scheduled to launch in North America in the second half of the 2020s.
In addition, it will focus on technologies to be applied to the production model of a compact EV based on the Super-One Prototype, which debuted at the recent Japan Mobility Show.
What they’re saying: “Especially in the North American market, which will be the main market for HEV models, there will continue to be solid demand for large-size HEVs,” reads a statement from Honda.
Why it matters: Hybrid take-rates in NA are rising faster than full EVs right now—and the most profitable pools are in the large-vehicle segments where Honda has been under-penetrated.
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Between the lines: Honda’s new hybrid plan comes amid some impressive sales gains in the segment, with the newly launched Civic FHEV (full hybrid electric vehicle) leading the way.
October sales for the Civic FHEV—introduced for the 2025 model year in Spring 2024— surged 52.5% month over month in October and 659.6% year over year.
Deliveries of the Accord FHEV increased 1.8% month over month—though they dropped 4.6% year over year.
Sales for the Honda CR-V FHEV increased 3.5% month over month and 12.7% year over year.
Bottom line: Honda is using small hybrids like the Civic to normalize “hybrid-first” behavior and keep volume steady—while gearing up large hybrids in North America as the true profit engine. The strategy monetizes the demand that exists now, builds the customer funnel for later, and buys Honda time to scale EV tech on its own timetable.
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