Less than a month after acknowledging its expansion plans, Byrider announced that former Denny’s CEO John Miller has joined its board of directors.
Looking back: Byrider CEO Mike Oneda, in an interview with CDG in early June, said the buy-here, pay-here group had identified 300 markets for franchises to add to its current 100 markets.
The expansion plans come two years after Byrider Franchising Partners bought the company from an equity firm.
Showing its commitment to expansion, the company has increased its franchise pipeline and developed its franchise support center in Carmel, Indiana.
Who is Miller? Well, Miller spent 11 years as the CEO of Denny’s, with its 1,300 restaurants.
He was also previously the CEO of Taco Bueno.
Worked for nearly two decades in leadership roles with Brinker International, the parent company of Chili’s, Macaroni Grill, On The Border, and others.
And owns Whataburger franchises and other restaurant businesses.
What they’re saying: “John Miller has been where we are going,” Onda told CDG. “As the leader of a large franchise system, he brings a roadmap we can’t find anywhere else - one built from real experience, hard lessons, and proven results. Byrider is better, faster, and stronger with John on our Board.”
In a press release, Miller stated, “What attracted me to Byrider was the alignment across the organization and the genuine desire to become a franchisor of choice. The leadership team has already established an impressive culture and a strong foundation for growth that I look forward to building on.”
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What it means: With the subprime space growing, hitting a 38% share of the market, according to Experian, Byrider is making aggressive expansion plans.
Byrider is moving to capitalize on a market that has seen struggles of two major other BHPH groups, with Tricolor’s collapse into bankruptcy and the recent financial woes of America’s Car-Mart.
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