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- Ford cuts Bronco Raptor base price by $10,000
Ford cuts Bronco Raptor base price by $10,000
Mid-year price cuts bring the Ford Bronco Raptor down as the automaker navigates conflicting market pressures. (2 min. read)
Marcus Amick
June 11, 2025
Base pricing for the Ford Bronco Raptor—the higher-performance variant of the off-road SUV—has been slashed by the automaker.
Base pricing for the Ford $F ( ▼ 1.22% ) Bronco Raptor—the higher-performance variant of the off-road SUV—has been slashed by the automaker.
The details: News of the price reduction comes amid a mid-model year shift for the more hard-core Bronco variant—the latest in a series of price adjustments for the Ford SUV.
The 2025 Bronco Raptor started the model year priced at $90,035 but is now listed at $79,995, not including the $1,995 destination charge.
At its original launch, the Bronco Raptor was priced at $68,500—seeing multiple price increases to the mid-$80,000 range.
What they’re saying: "With the new two-door-only Bronco Stroppe replacing the two- and four-door Wildtrak model as the top off-road package in the base Bronco lineup, we are adjusting the price of the Bronco Raptor to provide customers who prefer a four-door with another high-performance vehicle option. The pricing applies to 2025 model year Bronco Raptor customer orders and dealer inventory,” Ford said in a statement (via Road & Track).
Why it matters: Ford's $10,000 price cut on the Bronco Raptor after years of increases suggests automakers are hitting the ceiling on what buyers will pay, while simultaneous price hikes on Mexico-built models show how tariffs are forcing companies to pick winners and losers in their lineups.
But between the lines: The roughly $80,000 price point for the Bronco Raptor gives Ford a significant edge over its chief competitor in the segment—the Jeep Wrangler 392.
The Wrangler 392 is currently priced at $99,995—about $20,000 more expensive than the Bronco Raptor.
However, Road & Track is quick to note that pricing for the Bronco Raptor gets closer to the Wrangler 392 once one starts adding on the options.
Bottom line: As tariffs reshape production economics and buyers resist inflated pricing, companies will increasingly need to “subsidize” some vehicles to stay competitive while passing costs through on others.
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