Driving the news: Carlock Honda in Birmingham, Alabama has been acquired by the Edwards family dealership group and renamed Edwards Honda.

For context: Lee Edwards and Kevin Liles announced the deal through social media, describing their excitement to bring "legacy, culture, and commitment to family values to the Honda brand." The Edwards family has 110 years in automotive retail, while the Honda store has had multiple ownership changes.

Why it matters: Honda's reputation for dependability combined with Edwards' deep Birmingham roots could create a powerful local presence.

Bottom line: The Edwards family now operates both Chevrolet and Honda franchises in Birmingham, giving them broader market coverage in one of the state’s largest automotive markets.

OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK

No-BS insights, built for car dealers. Free, fast, and trusted by 55,000+ car dealers.

Join the conversation

or to participate