The global automotive cybersecurity market is expected to soar to about $19 billion by 2033 as automakers add more software and connected technology to vehicles.
The details: The projected surge is being driven by the growth of advanced driver-assistance systems, automated driving technology, and connected vehicle features, increasing demand for cybersecurity protections, according to MarketsandMarkets, per Canadian Auto Dealer.
The global connected vehicle market is projected to reach roughly $26 billion by 2030, with a growing focus on intelligent navigation and immersive digital cockpit technologies aimed at improving vehicle performance and the user experience.
More than 35 autonomous-vehicle pilots have been conducted in Europe, while the U.S. and China are seeing more than 450,000 and 250,000 commercial rides per week, respectively, according to a January McKinsey report.
Why it matters: As vehicles become more connected and software-dependent, cybersecurity is becoming increasingly important to the ownership experience, requiring dealers to be prepared to address customer concerns, communicate software fixes, and support increasingly complex vehicle technology.
OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK
Get insights trusted by 55,000+ car dealers. Free, fast, and built for automotive leaders.
Digging deeper: The growing number of software updates used to fix, improve or modify vehicle features is poised to be one of the biggest factors driving growth in the automotive cybersecurity market.
The global automotive over-the-air update market is projected to grow from $7 billion in 2026 to $32.4 billion by 2033, with North America dominating the global market, per Grand View Research.
Software-related recalls—a major contributor to technology updates—have surged to record levels for six consecutive years as recurring software fixes become an industry norm, according to Forbes.
Bottom line: The rapid expansion of connected vehicles, over-the-air updates, and increasingly software-defined features is making cybersecurity a bigger part of the automotive ecosystem, raising the importance of dealer expertise in explaining, maintaining, and supporting vehicle technology throughout the ownership cycle.
A quick word from our partner
Stop wasting time on spreadsheets and losing service bay revenue
Kenect helps dealership GMs automate customer outreach by turning days of manual calling into seconds. Kenect helps:
Run retention campaigns
Clear out manufacturer recall lists
Automate appointment scheduling
Go to kenect.com/cdg to see how top rooftops are scaling retention today.
