Why inconsistent vehicle listings are sending shoppers to your competitors
Vendors in this space are arguing that franchised dealers don't need to out-invest Carvana or CarMax as much as they just need to show up online the same way. (4 min. read)
Dealers have no idea how AI is describing them to car buyers, and that's the problem
"If you're doing any marketing and you don't have a baseline for where you are, you can't set goals for where you want to go," said Dave Spannhake, Founder and CEO of Reunion Marketing. (3 min. read)
