Who The F*ck is Car Dealership Guy

After three years of anonymity, Car Dealership Guy officially took off the mask at the 2024 NADA convention. Meet Yossi Levi, entrepreneur, podcast host and dealer.

Yossi worked at his family’s dealership, Danis Auto, throughout his younger life, gaining experience across the different departments as he aged.

Through his efforts, Danis Auto launched a viral campaign that not only brought in more customers but also helped the company form a deeper connection with its community. 

At this time, Yossi also began his first foray into content creation, taking to Facebook to share critical advice on how to buy, trade or sell a car. It was this that made him realize something was missing from the car industry; transparency and openness. Not just for consumers, but for dealers too.

Looking to fill this gap, Yossi decided to become an entrepreneur. In 2018, he launched Gettacar, a 100% digital sales platform for used vehicles.

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By 2021, business was booming. Sales were through the roof, up 270%, with over $80 million in sales for the year. But, as life would have it, the market shifted, competition became brutal, and by 2023, Gettacar had to shut down.

During this difficult time, Yossi searched for an outlet that leveraged his passion for the car business and his commitment to open and transparent content. The Car Dealership Guy Twitter page proved to be the perfect starting place.

As people began to follow his account, Yossi realized there was an intense thirst for insights into the automotive industry. To help meet that demand, Yossi dedicated himself to delivering the unbiased information consumers and dealers were craving.

The Car Dealership Guy Podcast was a natural evolution of the brand. Leveraging his connections in the business, Yossi was able to bring on high-profile guests and thought leaders from across the industry for candid, informative interviews, packaging the information in a digestible format that kept listeners engaged and informed.

Today, the Car Dealership Guy brand serves as the country’s go-to automotive media platform with over 120 million impressions per month across all media properties. Yossi and the team continue to connect people throughout the car business while also searching for new opportunities to drive the industry forward. But while it’s been a wild ride, we couldn’t have done it without you. So thanks for joining us on this journey and stay tuned for what’s next!