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VW of America pledges to keep MSRPs unchanged through June
CDG News Alert (< 1 min. read)
Anna del Villar
May 29, 2025
Driving the news: Volkswagen of American is eating the cost of tariffs to keep prices MSRPs and fees (like destination) stable through June, buying time while the German automaker works on a bigger deal with Washington.
Why it matters: This price freeze is likely a short-term move while VW joins BMW and Mercedes in Commerce Department talks that insiders sources told Handelsblatt could wrap up by June. The proposed deal would give German automakers export credits for cars they ship from U.S. plants, which they could use to offset tariffs on imports.
What we're watching: VW's already dangling U.S. expansion plans as leverage. Audi says it's planning domestic production, though they claim this was in the works before President Trump. The one-month pricing protection suggests VW either expects a quick resolution or is stalling while figuring out plan B.
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