Toyota Financial Service is turning Instagram into an F&I power tool

Instagram Reels aren’t typical auto finance territory, but Toyota Financial Services is betting they should be.

The move: TFS just launched its official Instagram account—@toyotafinancial—with the goal of bringing short-form, high-impact finance content to a platform shoppers already use daily, according to a recent press release.

Can’t blame ‘em. We did it too. Cough, cough… go watch.

The content: TFS’ first post (Five Myths About Car Leasing) runs under three minutes. 

• It’s clear, easy to follow, and skips the jargon. 

• Other videos already shared to the account walk through leasing vs. buying, VSA coverage, and legal terms buyers usually gloss over. 

• There are nine clips so far. And yes, origami makes two appearances.

Alongside the launch—TFS also expanded its Toyota Social Publishing (TSP) platform. 

• It’s a decade-old platform, but with the revamp, dealers can now opt in to access a full hub of Reels and explainers.

• Content accessed through the hub can also be customized, captioned specifically for local offers and promos, and published directly to dealership channels.

What we know: As TFS told CDG, the shift aims to simplify F&I, build confidence, and open the door to smarter, warmer conversations—especially around leasing, certified pre-owned, or voluntary protection products. 

Between the lines: Affordability is tight. Incentives are shifting. And tariff chatter isn’t helping. And in a market this volatile, warm leads are the difference between holding margin and racing to the bottom. 

Bottom line: Instagram’s not new—but using it to answer the questions buyers are too hesitant to ask? That’s the shift. And it’s why TFS is meeting them at the door with clarity, not pressure.

Outsmart the Car Market in 5 Minutes a Week

No-BS insights, built for car dealers. Free, fast, and trusted by 95,000+ auto pros.

Subscribe now — it’s free. 

Want insider knowledge on the most up to date trends in auto retail?

The Haig Report® is auto retail's longest-published and most-trusted quarterly report tracking trends and their impact on dealership values. Since 2014, this report has delivered analysis on dealership performance, market trends, and franchise valuations—offering a clear view of opportunities and challenges in automotive retail.

Join the leaders in the industry who rely on the Haig Report® for:

• Exclusive insights into dealership values and valuation trends

• Franchise insights and outlooks on brand desirability

• Market trends to help you make informed business decisions

• The only report to publish blue sky values every quarter.

Looking to grow your portfolio or explore dealership investments? Join our exclusive buyer and investor database—scan the QR code above or visit haigpartners.com/buyerdatabase.