Stellantis continues leadership overhaul amid pressure to fix U.S. operations

Stellantis has announced several (more) immediate major leadership changes—a few of which could prove pivotal in helping the company improve its relationship with its U.S. dealer body.

The details: The changes—which Stellantis says are aimed at simplifying the organization’s operations—cover key leadership positions pertaining to everything, from sales to marketing on a regional and global level.

• America’s Regions COO Antonio Filosa adds on the responsibility of leading quality at Stellantis, which has been a concern across several of the company’s brands in recent years.

• Jeep head Bob Broderdorf assumes the official role of CEO of the brand (a position previously held by Filosa), merging Jeep North America and global operations into one group managing sales, operations, product, communications, and marketing. 

• Chief Marketing Officer Olivier Francois will head a new marketing office focused on better supporting the brands, zeroing in on advertising, global events, and sponsorships.

Between the lines: The Stellantis leadership changes follow a series of recent moves made by the company, amid mounting stakeholder concerns last year prior to the December resignation of Carlos Tavares as CEO.  

• Jeff Kommor was appointed to lead Stellantis U.S. sales following Tavares’ departure. And he told Automotive News at the recent 2025 NADA Show that the company plans to increase spending on regional Tier 2 marketing.  

• Stellantis also recently started lowering the pricing on some of its vehicles, with plans to offer more affordable trims across many of its U.S. brands.

• Some of the other recent leadership changes at Stellantis, aimed at helping to lead the company’s turnaround efforts, include convincing Tim Kuniskis to return to the company to serve as CEO or Ram. 

Stellantis leadership changes including those like Broderdorf, Kommor, and Kuniskis––who have expansive experience working with the company’s dealer body––could go a long way in helping to address dealer pain points like pricing and inventory.        

Bottom line: Make no mistake about it—Stellantis certainly appears to be homed in on addressing stakeholder concerns and improving its overall operations following Tavares’ departure. The latest moves are likely the first of many on the horizon in 2025, as the company continues to build on those efforts.

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