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- Lotlinx appoints Kerri Wise as new CMO
Driving the news: Inventory management platform Lotlinx has appointed automotive veteran Kerri Wise as its new chief marketing officer, describing her as "a trailblazer in automotive retail marketing."
For context: Wise brings over 25 years of executive leadership experience to the role, having previously served as CMO at AutoFi and held leadership positions at industry heavyweights including TrueCar, Edmunds, and J.D. Power. She also continues her work as co-founder and president of Women of Color Automotive Network, a nonprofit with over 1,000 members supporting women of color in the automotive industry.
What they’re saying: “[Kerri] understands how to connect data-driven solutions to real dealer challenges, and she has a deep understanding of how to drive impact through strategic marketing,” said Lotlinx executive chairman Len Short.
What we're watching: In her new role, Wise will lead Lotlinx's marketing strategy, brand development, and dealer engagement initiatives while expanding education programs and strengthening the company's mission to modernize automotive retail through data precision.
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