Driving the news: A Pennsylvania Kia dealership turned a sinkhole that swallowed four Sportages into an instant marketing opportunity, launching a "Sinkhole Sale" with "groundbreaking deals" the day after the incident.
For context: Heavy rain caused the parking lot at Altoona Courtesy Kia to buckle on July 16, dropping four vehicles into a chasm with minimal damage and no injuries.
The dealership offered $1,000 off plus up to $1,250 in rebates, joking that "these offers are going down fast (just like our pavement)" in a Facebook post.
Why it matters: The quick pivot from disaster to promotion shows how smart dealers can capitalize on unexpected events for free publicity. Instead of dwelling on the problem, they turned it into probably their most memorable sales event ever.
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