Driving the news: Grant Petersen Jr. has sold Bronco Motors, a 54-year-old family business with five Treasure Valley locations, to Kendall Auto Group after years of turning down other buyers.
For context: The sale includes Hyundai, Nissan, and Infiniti dealerships in Boise and Nampa, Idaho.
The relationship between Petersen Jr. and Kendall began last year when Petersen sold Kendall a Mitsubishi dealership.
As he got to know the group better, he realized they were the right fit for this larger acquisition.
Why it matters: The deal significantly expands Kendall's Treasure Valley footprint from six to eleven locations, making it the dominant dealership group in the Boise area. For Petersen Jr., the sale acknowledges that his family business had hit growth limits in the local market.
Bottom line: After five decades of being a buyer rather than a seller, Petersen Jr. found the right match in Kendall's family-oriented approach and commitment to community involvement.
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