Driving the news: Automotive AI company Impel has launched the first industry certification program for AI skills in car dealerships with RockED, a microlearning platform.
For context: Through a free mobile app partnership, the program includes over 70 learning modules covering AI concepts and real-world applications, delivered through short-form videos accessible on-demand.
An advanced version targets managers and executives for implementing AI strategies, while the basic certification focuses on everyday AI tools for dealership staff.
“Graduates” earn digital badges and credentials they can add to resumes and social profiles to demonstrate AI expertise.
Why it matters: As AI tools become standard operating procedure in automotive retailing, dealerships need employees who can actually use them effectively and intelligently. It’s just as important to understand the why behind deploying AI, as much as the how.
Bottom line: Strong early enrollment suggests dealerships recognize that AI literacy is quickly becoming a job requirement rather than a nice-to-have skill.
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