Hyundai Motor America is expanding its mobile service partnership with Spiffy and MSX International after a successful pilot last year, the companies announced on June 25.
Driving the news: The pilot program tapped a select group of dealers to use Spiffy's mobile service platform, paired with operational support and mobile coaching from MSX.
Measurable gains in service throughput, customer retention, and recall completion rates were notched, according to the press release.
Hyundai said the program is set up to have fast, sustained growth across the company’s dealer network, with a goal to reach 150 dealers in 2026, and more in 2027.
The OEM said it will offer earn-back incentives when dealers “hit key milestones, including initial launch activity and ongoing repair order volume targets.”
Nuts and bolts: Dealers will get support from both Spiffy and MSX.
Spiffy supplies the mobile service infrastructure, including scheduling, routing, customer tools, and van upfitting.
MSX handles the ground-level rollout, working directly with dealers on deployment and training.
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What they’re saying: Karl Murphy, founder and CEO of Spiffy, said in a release that mobile service is “no longer an experiment in automotive retail, it's a strategic capability for dealers that want to increase service capacity, improve customer retention, and meet the expectations of today's convenience-oriented consumer.”
Why it matters: Mobile service has become a popular choice since it frees up space for dealers and offers convenience for customers. Now, participating Hyundai dealers will have manufacturer support behind them.
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