Driving the news: Louisiana-based All Star Automotive Group has sold its 15 franchises in Baton Rouge to Hudson Automotive Group in what marks the second-largest transaction of 2025 by franchise count and one of the highest-value deals in Louisiana history, according to sell-side advisors Kerrigan Advisors.
For context: Founded in 1987 by Matt McKay, All Star Automotive Group grew from a single store to the Baton Rouge area's leading dealership group, representing Toyota, Hyundai, Nissan, Chevrolet, Ford, Kia, CDJR, Genesis, Volvo, and Lincoln.
Today, all the stores operate within a 10-mile radius and command 17% of new vehicle sales in the market.
Baton Rouge was ranked the 8th fastest-growing metro in the U.S. by employment and will eventually be home to Hyundai's new steel plant, which is expected to create over 5,000 jobs.
What they're saying: “To be able to enter a high growth Southeast market like Baton Rouge with turn-key dealerships representing some of the industry’s strongest brands and a legacy like All Star is rare,” said David Hudson, CEO of Hudson Automotive Group.
David Hudson
Hudson Automotive Group
Bottom line: Hudson Automotive (the 12th largest dealership group in the U.S.) is now one of Louisiana's leading dealership groups, adding 700 employees and highly sought-after franchises in a market with strong fundamentals.
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