Driving the news: Germain Motor Company has acquired Blue Grass Motorsport's luxury dealership campus in Louisville, picking up the only Porsche and Jaguar Land Rover franchises in Kentucky along with an Audi store.
For context: According to transaction advisors, Kerrigan Advisors, the Vine and Haynes families built Blue Grass from a single Mercury dealership in 1966 into Louisville's exclusive luxury platform, operating from an 8.64-acre campus.
Why it matters: Luxury dealerships in the South are hot commodities right now, especially single-point operations that have exclusive rights to premium brands. Louisville's affluent demographics and 7.8% population growth since 2019 make it particularly attractive for high-end car sales as well.
Bottom line: The deal shows how valuable exclusive luxury franchises have become, with buyers like the Germain family willing to expand into new states for the right opportunity. Germain now operates 28 dealerships across six states.
OUTSMART THE CAR MARKET IN 5 MINUTES A WEEK
No-BS insights, built for car dealers. Free, fast, and trusted by 55,000+ car dealers.
