Honda of Westminster
Driving the news: Honda World of Westminster in Orange County has been sold to Gee Automotive Group, with the dealership rebranding as Honda of Westminster.
For context: The sellers were Bill Piercey and Tom Chadwell, who previously sold five other dealerships including Toyota and Honda stores in San Jose, Los Angeles, Phoenix, and Colorado Springs.
Why it matters: Orange County remains one of the most desirable dealership markets in the country due to its affluent demographics and steady vehicle demand. And for Gee Auto Group, adding a Honda franchise helps consolidate their footprint on the west coast which includes 40+ stores.
Bottom line: Smaller retailers continue to exit while powerhouse dealer groups tighten their grip on regional markets.
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