Driving the news: Carvana $CVNA ( ▲ 2.36% ) has launched "Shaqbot," an AI-powered assistant that uses Shaquille O'Neal's voice and personality to help customers browse inventory and navigate the car-buying process.
For context: The tool combines Carvana's proprietary large language models with O'Neal's actual voice recordings to create personalized responses for customers.
Why it matters: More and more car shoppers today are using large language models like ChatGPT to research their purchase. By bringing this technology directly to consumers and using a recognizable personality like Shaq, Carvana is trying to make the car shopping process feel more trustworthy and fun.
What we’re watching: Whether this novelty translates into actual sales or just generates buzz.
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