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  • Buying a car was easier last month, Asian brands report strong Nov. sales, GM's China dilemma

Buying a car was easier last month, Asian brands report strong Nov. sales, GM's China dilemma

Go deeper: 5 min. read

Hey everyone. What Carvana has gone through over the past 2 years is unprecedented —

From the brink of bankruptcy to a nearly full recovery — the company’s market cap is close to $54 billion today.

Which is why I’m stoked to share that Carvana co-founder and CEO Ernie Garcia will join me on the Car Dealership Guy podcast this Friday (!)

Let me know what I should ask him by sending your questions to [email protected].

— CDG

Auto loan rejection rates officially hit an 11-year high:

The average rejection rate for auto loans reached 11.4%** in Oct. (on an annual basis)...

One reason?

The share of borrowers with FICO scores < 680 have increased their applications for auto loans by 17.5% year-over-year.

Basically, more people with worse credit are trying to buy cars, but not enough lenders want to lend them money.

And so, the cycle continues…

(Data source: NY Fed / TransUnion)

1. Dealerships raised the bar for customer satisfaction last month

Consumers had a smoother car buying process in Nov., with dealerships delivering on customer experience as inventories grow.

The details:

  • CDK Global’s Ease of Purchase score climbed to 91% — just shy of its record high.

  • Nearly two-thirds of shoppers drove away with a car already in stock, cutting down on wait times and extra trips.

  • While trade-in negotiations were still a sticking point, easier pricing talks helped smooth things out.

As inventory levels recover, dealerships are setting expectations high for overall customer experience — just in time for the holidays … (Go deeper: 3 min. read)

2. Asian import brands see strong U.S. sales in Nov. after difficult Q3

Asian automakers rallied in Nov., with big names like Toyota, Hyundai, and Honda posting impressive sales gains.

  • Toyota led the pack, breaking a two-month slump with over 207,000 units sold — up 4.8% year-over-year and 11.5% against Oct.

  • Hyundai’s brands saw a nearly 15% year-over-year boost, while Honda logged a 10% monthly jump.

  • But not all brands shared in the success — Nissan’s challenges continue to weigh on its outlook.

Bottom line: Last month’s results show that demand for reliable imports remains strong … (Go deeper: 3 min. read)

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Through Edmunds Premier, dealers gain access to this highly coveted audience. Simply list your new and used inventory on Edmunds, and watch as qualified, in-market traffic flows directly to your vehicle detail pages on your website.

Don't miss out on this opportunity to elevate your dealership's visibility and sales performance. You can sign up for Premier today at Edmunds.com/CDG.

3. GM announces $5B charge from losses in China

GM’s China troubles are piling up, with the automaker bracing for over $5 billion in charges tied to its joint venture with SAIC Motors.

Between the lines: Once a cash cow, the partnership has hit a rough patch — sales are down 59% this year, and GM has been bleeding.

To cut costs, they’re closing plants and slashing inventory in hopes of turning things around.

But with domestic Chinese brands surging — GM isn’t the only global player facing an uphill battle abroad … (Go deeper: 3 min. read)

Have a tip for our editorial team? Send us your scoop at [email protected].

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Thanks for reading everyone.

— CDG

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