Calabasas, California-based Curbee announced last week that Bozard Ford Lincoln, of St. Augustine, Florida, selected it as the dealership's new mobile service technology platform.
For context: Bozard touts a known reputation for its mobile service.
Matt Norris, the dealership’s fixed ops director, and Jeremy Stephens, remote operations director, shared on a Daily Dealer Live episode in May that the group’s service-on-wheels fleet has grown from 10 vans to 47, and had more than 2,300 repair orders in their most recent month.
Bozard has operated mobile service since 2015, expanding from basic fixes to more complex repairs performed at customers' homes or workplaces.
And, Bozard performs nearly every repair that doesn't require major engine or transmission work, not just oil changes and the like.
“I have not heard a customer yet that's had mobile service that didn't like it,” Norris said on the show. “All of them have told us time and time again, unless they have to come into the store, they want mobile.”
Curbee said it is dedicating its largest implementation team to date to the transition and is working closely with Bozard to support the launch, according to a press release.
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What they're saying: Ed Roberts, General Manager and COO at Bozard Ford Lincoln, said in a release that the group believes convenience builds customer loyalty best.
"Customers don't remember buying a vehicle nearly as long as they remember owning one," Roberts said. "If we can service a vehicle where the customer already is and give them their time back, that's what creates loyalty. Mobile service removes friction from ownership."
Curbee CEO Amit Chandarana said in the release that "Bozard challenged us to think differently, move faster and build new capabilities that will improve mobile service for every Curbee dealer.”
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