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Boyd Automotive and NASCAR’s Kyle Busch team up for Chevy acquisition
CDG News Alert (< 1 min. read)
Anna del Villar
May 19, 2025
Boyd’s OBX Chevrolet and Kyle Busch
Driving the news: NASCAR star Kyle Busch is taking a detour into car sales, joining Boyd Automotive Group as part-owner of their newly acquired Chevy dealership in Kitty Hawk on North Carolina's Outer Banks.
For context: Boyd acquired the dealership (formerly OBX Chevrolet) from Victory Automotive Group, a Michigan-based company that had operated the dealership since 2002.
Why it matters: This acquisition expands Boyd's footprint into a key coastal market while adding celebrity appeal through Busch's involvement. The racing champion and his family will be active partners in the business, bringing their automotive passion to a dealership that's served the community for over two decades.
What we're watching: Boyd plans to maintain the existing local staff while leveraging its larger dealership network to share inventory and resources across all three of the group’s Chevrolet locations.
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