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Apple launches CarPlay Ultra, starting with Aston Martin
CDG News Alert (< 1 min. read)
Anna del Villar
May 16, 2025
Driving the news: Apple $AAPL ( ▼ 0.09% ) is expanding its automotive reach with CarPlay Ultra, launching first in Aston Martin vehicles before rolling out to Hyundai, Kia, and Genesis models.
For context: This system puts Apple technology directly into the instrument cluster, controlling speedometers and other vehicle functions that were previously manufacturer territory. While current CarPlay exists as an app within the car's infotainment, Ultra extends Apple's interface across all screens and functions.
Why it matters: As tech giants and automakers battle for dashboard control, Apple is attempting to claim more territory by moving beyond entertainment into core vehicle functions (likely for data acquisition).
What we're watching: As more mainstream manufacturers like Hyundai adopt the system, the industry will be watching to see whether Apple's deeper integration helps sell cars or diminishes manufacturers' brand identity and their ability to differentiate through software.
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