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Website leads are pouring in, but dealerships aren’t keeping up—report
43.2% of dealers’ website leads were mishandled in 2024, according to software provider Foureyes. (1 min. read)

A new report by software provider Foureyes revealed that car dealerships are losing sales—not because they don’t have leads—but because they’re not handled properly.
The details: The findings—detailed in the company’s seventh annual Automotive Dealer Industry Benchmarks Report—indicate that almost half of dealers poorly managed the leads generated through their sites last year.
43.2% of dealers’ website leads were mishandled, including 47.7% of website calls, 42.2% of forms, and 35.5% of chats.
And 14.1% of those website leads were never even logged to dealer CRMs.
Worth noting: Foureyes’ Automotive Dealer Industry Benchmarks Report was drawn from 1.1 billion dealer website visits, 30 million unique pieces of inventory, and 22,500 automotive dealership websites, including group sites.
Why it matters: Phone calls continue to generate the most leads. However, with more consumers turning to digital platforms when considering new and used vehicle purchases, dealer websites continue to grow as a major lead source.
Between the lines: The biggest issue is timing. When a customer revisits a dealer’s website, that’s often the moment they’re ready to buy. But Foureyes found that most dealers (65%) didn’t respond within 24 hours—and many took days (sometimes more than a week).
Big picture: When buyers are ready—dealers need to be, too.
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