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Industry Spotlight: Tasca Auto Group's secret to bringing long-lost customers back to the dealership
Featuring dealer principal Bob Tasca and Ryan Maher, CEO of BizzyCar
Welcome to another edition of the Car Dealership Guy Industry Spotlight Podcast Recap newsletter.
Recalls are a $22 billion headache for the industry. But what if they could actually be a profit center for dealerships?
In this episode—host Sam D’Arc, catches up with Bob Tasca III, VP of Tasca Automotive Group, and Ryan Maher, CEO of BizzyCar, to discuss why most dealers are still struggling with recalls and how automation is flipping the script.
1. You’re either winning, or you’re losing.
As an avid drag racer, Bob lives by the motto coined by his grandfather: “Win on Sunday Sell on Monday,” leveraging that motto and the racetrack in various aspects of his dealer business operations.
“I speak to over 32,000 high schoolers a year on Fridays across the country in. They come to the racetrack…and we have a bunch of Ford dealers that are at the racetrack…and the kids…meet these dealers. I get vendors flying. I'm meeting dealers.” — Bob
That's how Tasca Automotive Group has grown from a single Ford store in East Providence, RI, to 35 rooftops across the country, instilling a team culture that operates on the premise that you’re either first place or last. And that mindset helped Bob uncover major inefficiencies.
2. Recalls can be a hurdle for winning in today’s market.
For many dealers, recalls are a headache—unpredictable, complex, and resource-intensive. Managing them efficiently can make the difference between a problem and an opportunity.
“What BizzyCar has done is they put structure and process behind a very challenging thing in our industry...They get dropped on our head with no warning and capacity...and parts. And how do you schedule? And more importantly, how do we become more proactive rather than reactive.” — Bob
Finding a structured process for handling recalls has helped Tasca Automotive Group stay ahead without overloading its team.
3. Recalls present a huge opportunity for dealerships.
One out of four cars on the road today has a recall. In 2024 alone, 27.4 million vehicles were recalled at a cost of twenty to twenty-two billion a year in economic impact.
BizzyCar sees that as a huge additional revenue source for dealerships.
“A lot of these customers (have) never been inside of a franchise dealer…And so being able to get a couple million additional service visits a year that would otherwise not occur, (is) turning a problem into an opportunity.” — Ryan
4. How to build momentum.
Most dealers struggle with managing recalls because they rely on manual processes to track parts, reach customers, and schedule them in. But dealerships that have a strategic recall management plan bring in customers who might otherwise never step foot in a franchise store.
“There's dealers out there that just really like to win. And being able to bring customers…that have either never been there before, or it's been years…(can) be…really lucrative.” — Bob
1. BizzyCar — built by dealers, is an AI-powered Recall Management and Mobile Service Platform that increases appointments, boosts revenue, and helps bring back lost customers. CDG listeners get a special offer at https://info.bizzycar.com/cdg.
5. It’s important that your tech partner has a ‘real’ connection to your problem.
Dealers are bombarded with new technology solutions, but the ones that stick are built by people who truly understand dealership operations.
“There's a lot of technology companies that try to ram things down our throat…Ryan is a dealer…His family is multi-generation dealers, and he got it. He realized the problem and came up with an incredible solution.” — Bob
“Whether it's me or other people giving him ideas and how do we make it better.” — Ryan
6. Great solutions can spark a contagious culture for winning.
Once a system proves its value, it doesn’t take long for dealership teams to buy in. When store leaders see real results, demand grows across the organization.
“The managers in my group, when we have our calls and we show the BizzyCar, and they’re not on the platform, they’re like, ‘When are we going to get on the platform?’” — Bob
That kind of organic adoption happens when a solution directly improves the dealer’s bottom line and operational efficiency.
7. If it’s challenging for dealerships to use, it isn’t a solution.
A new tool can have all the right features, but if it’s too difficult to implement, it won’t work. Dealers are already managing countless software solutions, logins, and processes—so simplicity is key.
“It’s the ‘auto-magic’ element of this that’s so compelling. There's a lot of vendors out there that try and do recalls, but it’s just another shiny object. You know how many vendors I have in my auto group that I got to train them; I got to teach them; I got to log them in…So we realized, just make it automated.” — Ryan
BizzyCar does all the heavy lifting such as sending the outreach to the customer, scheduling into the DMS, and checking for parts availability, with a focus on being a solution platform, not a data provider.
8. Every great platform has a secret sauce.
Because recall outreach is exempt from Telephone Consumer Protection Act (TCPA) restrictions, dealers have a direct channel to engage customers via text messaging. That makes recalls one of the most effective ways to drive customer traffic back to the service lane.
“We've done a lot of work the last few years to bring partners onto our platform that have never been involved in automotive before so that we can connect the dots to identify who those customers are.” — Ryan
9. Investments should show measurable ROI.
For dealerships, an investment that doesn’t show a tangible return isn’t worth keeping around. Tasca Automotive Group has seen return rates as high as 12X on recall-related service visits—proving that efficient processes have a massive impact on the bottom line.
“We've all been there, and we look at the vendors, and we cancel: this one is $200 a month. This was $1,000 a month. This one is $59 a month. You got to (have) an ROI. (BizzyCar) is charging you…a very reasonable price for a huge ROI.” — Bob
10. Scaling with success.
Nuanced solutions aren’t one-size-fits-all—they evolve to match the scale and needs of the dealer group.
“We measure everything in terms of if you pay me a dollar, I have to guarantee you four back. Most dealers are making seven and there's some dealers out there who just freaking love winning. We can dial it up for 'em. If you can handle it, man.” — Ryan
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