EV owners aren’t looking back—94% plan to stick with electric: study

A new J.D. Power report reveals that there is a growing consumer sentiment shift in favor of electric vehicles—even amid a great degree of uncertainty surrounding EVs. 

The details: The findings—drawn from J.D. Power’s 2025 U.S. Electric Vehicle Experience (EVX) Ownership Study—shows that more consumers are buying into the idea of purchasing an EV and owning an electric vehicle, with the mass market segment driving customer satisfaction in the sector.

• In 2024, the market share for BEVs was 9.1% in 2024, up from 8.4% in 2023, with the all-electric BMW iX topping customer satisfaction for the premium segment and the Hyundai Ioniq 6 among mass-market BEVs.

• Satisfaction among mass-market BEV owners is up 86 points year over year (396), with satisfaction with public charger availability being the highest among owners of premium BEVs (551).

• 94% of BEV owners are likely to consider purchasing another BEV for their next vehicle, including first-time buyers—with only 12% of BEV owners likely to consider replacing their EV with an ICE vehicle.

The J.D. Power study also found that the premium PHEV segment (741) and the mass market PHEVs (632) could be viable options for buyers still hesitant to transition to a fully electric vehicle.   

Between the lines: Amid all the EV high points, the J.D. Power EVX study does spotlight some areas that could be improved to widen the adoption of electric vehicles—even in the thick of some intense headwinds that could impact the EV sector in 2025 and down the road. 

• When it comes to the specific education topics needed to optimize the EV ownership experience, less than half (46%) of first-time buyers received education on how specific features work.

• The J.D. Power study revealed that only 12% of first-time EV buyers were educated about the total cost of owning an EV.

Why it matters: The J.D. Power study reaffirms the importance of educating consumers about the EV ownership experience to increase electric vehicle sales. Sure, the Trump Administration has already set in motion measures that could affect EV market share like ending the federal $7,500 tax credit. However, with so many stakeholders already vested in the shift to electric vehicles, those education efforts are still worth the investment, even if the pace of that transition slows.   

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